Posts

How Investing in Gym Management Software can Increase your Revenue

Are you trying to hunt out effective ideas for growing your business because 2020 has been a year that has forced numerous fitness clubs to shift to a defensive business strategy or a proactive one that saw them divest into areas which they never previously considered to maintain income during the COVID-19 pandemic?

Implementing unique and creative fitness marketing ideas will facilitate your growth in gym revenue, boost profitability, and attract more members to the gym or fitness club. From reducing expenses like downsizing on staff and cutting down on advertising, to taking their fitness classes online and selling “online memberships” to accommodate restrictions imposed by governments, the incredible strain of the virus has forced gym businesses around the world to create difficult decisions to even sustain rather than aiming for profitability.

While big fundamental shifts like those outlined above could even be necessary to urge your club to manage within the green, there are still a variety of smaller tweaks you could make to the configuration of your gym management software which is in a position to even have a positive influence on your club’s bottom line. The aim of this text is to stipulate a spread of these to fabricate your business with some additional tools to carry on your club’s functioning with low costs.

Using gym management software you minimize workload additionally as you increase clients.

Our step by step fitness marketing ideas will help get more members in your gym. Gym and fitness management software has proven to enhance revenue by 33% and even increase customer retention by 25%. It saves almost two hours each day within the admin time. Handling a bunch of processes might be tough for you at the same time, and more time-consuming. Using the software you’ll be able to save time and also like money and increase the customer satisfaction level. Build your brand, attract new customers & keep existing ones loyal.

Here are a few features of Gym Management Software that can lead your business towards success.

24X7 Gym Access Control

Integrating the 24X7 Gym access control ups the user experience and aids in gym member retention. Boost your gym’s revenue without adding more staff and overhead costs. It’s a secure and automatic solution that blends the tracking system and thus the door access hardware.

Manage your gym even once you are not available within the gym and save time and energy with this gym management software cost-effectively. Be a tough competitor and provide a more satisfying user experience.

Integrated Billing

Mostly gym management software follows the concept of integrated billing. With which, the management becomes very seamless, and it doesn’t allow you to stress about any administrative stuff.

This system can automatically manage inventory variations. Moreover, it’s often combined with several accounting systems to abolish the double-entry of knowledge.

The cloud-driven approach can easily support the bills and services on a recurring basis with additional operations. Even it offers discounts, refunds, one-off transactions, renewals, and free trials. This billing system can handle the income more effectively as contrasted to non-automated counterparts. Also, the full process reduces the number of errors, gathering costs and quotes, and then forming invoices.

Reporting

Study the performance of your fitness center with hassle-free analytic service and reporting that the gym management system offers. You’ll be able to check every single detail of the payments done by the purchasers (payment date, membership, and thus the payment gateway). It assists in tracking the commissionable sales of your staff.

In the reporting area of payments, expenses, payment dues, customer attendance, and memberships, etc. you’ll be able to send notifications to the members if they need pending payments and details about their recurring payments.

Point of Sale (POS)

Sell your gym products in bulk with gym management’s POS system. Maintain the import and export of information and enable or disable the features per your customer’s requirements.

Track your inventory, staff members, and sales with the customizable gym management software. The POS allows you to integrate the payment processing to sign a relief from the burden of handling the manager and accounts.

Focus on retention

Lastly, to some extent that has been revisited numerous times in our previous posts, but a retention focus should be at the forefront of your mind when running your club – especially after you are looking to cut back your costs. In general, it’s considered that acquiring a greenhorn customer costs 8 times over what it does to retain an existing one.

How to Create an Effective Gym Website – A Case Study

The top gym and fitness center websites have charming presentations just like their actual centers. Any seasoned developer knows that to have an extraordinary website design, you need to rise above just aesthetics; user experience and usability matters too. There are a few tips and hints from our designers, we would like to share. These are to help you get the maximum benefit from both aesthetics and usability. Hope that they inspire you and help you understand what it takes to craft a brilliant gym website design.

The best practices for gym website design

Who is the best source to find out what’s behind a successful web design? Designers and business owners of course. So we got helpful insights from the clients regarding what has been working best for them. Our designers too shared what thought was put behind the successful designs and what are the best practices for the gym website.

  1. Convey a clear message in a readable way

Cut short the jargon and fluff from the website. Just creating pretty pages and not conveying a clear message will not get you anywhere. Design your page around the message you want to portray. Aim for the best user flow with direct and concise content. For better user engagement, present the right message in the right way and grow sales. Here are a few more tips for better readability:

  • Use white space between columns of content
  • Keep features descriptions brief and to the point
  • Using headings and subheadings for easy scan in one glance
  • Organize and structure your content to make it accessible
  1. Make sure navigation is seamless, consistent, and intuitive

Use clear names for menu tabs. Navigation on your website should be seamless and consistent. Cross-check for links and allow external links to be opened in a new tab. It’s important that users find it easy to get anywhere on your website at any time.

There is a reason the majority of the websites have the menu bar at the top. Better still make it freeze at the top of the screen.

All the offers and rewards should be clearly explained for catching the attention. Vague offers pop-ups present the idea of just a publicity stunt.

If your gym features a sauna, highlight it on the home screen and in meta description as it is a premium service.

  1. Choose the right color palette

The choice of color says a lot even before the visitor has had a chance to read the content. Let the color resonate with the owner’s personality. The right colors can convey the right message about your gym, increase readability, make important elements stand out, attract visitors’ attention, and build a successful brand identity.

Essentials of creating a color scheme:

  • Try to portray a cheerful atmosphere through your website. Users will link it to the environment you will have at your gym. Avoid dark colors.
  • Gray and brown are not well received by the majority of the people. Opt for a color palette that best describes the brand personality. Orange is the favorite choice by the gym owners as it suggests ruggedness and excitement.
  • Consistency should be maintained for colors use, Uphold the same color for a particular type of element like text, backgrounds, CTAs, links, etc.
  • Use can draw another advantage from your color choice. Use a good contrast to draw attention to important elements that you want to highlight such as CTAs, offers, and features.     
  1. Images and animations are a great tool

A picture is worth the thousand words.

A catchy image or animation can drive a strong message. Users find them particularly engaging. They are a great way to build the content on your web pages and create flow.

Lets share some handy tips for using images and animations:

  • Do not overuse images and animations. They may slow down your website.
  • Use high-quality and aesthetically pleasing pictures. Prefer the original picture of the gym.
  • Use animations that reflect your brand.
  • Again don’t overload your website with animated elements. Let there be ample white space. If everything is spinning and flying, visitors may feel confused about what to look at first.

There is always a lot to learn and upgrade with the ever changing technology. Happy website designing!

Eat Healthy and Eat Right for Weight Loss

Eating healthy food will provide you with a sufficient amount of nutrients, which helps you to boost your metabolism. Eating a well-balanced diet can facilitate your get the calories and nutrients you’d prefer to move for the total day. A healthy and well thought out diet plan gives your body sufficient nutrients it requires for everyday bodily functions all the while keeping your calorie intake within the goal for weight loss.

Fitness is a form of a relationship, you can not cheat and expect it to work. you are what you eat. Eat right and eat healthy to lower your risk for heart failure and other health conditions. Include more fresh foods and vegetables in your diet rather than canned and processed food. Fruit and vegetables are a wonderful natural source of vitamins and minerals, including folate, vitamin C, and potassium. Citrus fruits are natural immunity boosters.

Food is fuel. If you won’t eat then you will not be capable of concentrating on your work. Fruits are a prime source of dietary fiber, which is very much required to care for a healthy gut and forestall constipation and other digestion problems. A diet high in fiber can also reduce your risk of cardiovascular disease, and bowel cancer. Vegetables are an honest source of minerals and nutrients, including potassium which helps to maintain physical phenomenon. A successful weight loss or weight gain problem is controlled by employing a correct diet plan. If you want to slenderize then you need to eat low-calorie foods. Losing weight can also be a mental challenge, not just a physical one. If you’re taking charge of your mind and body, results will follow. The following points show how to manage your weight:

Intermittent Fasting for Controlling your Weight

It is an eating pattern where you shuffle between periods of eating and fasting, creating a healthy lifestyle just to enhance your eating habits. It doesn’t say anything about which foods to eat, but rather when you should eat them. Everyone has their own style of intermittent fasting, all of which divide the day or a week into eating periods and fasting periods. People prefer to just have a glass of water immediately after waking up to hydrate. Skip on breakfast but having a black coffee or tea would be nice. It would be more beneficial if you had a glass of apple vinegar water instead. Go for a brisk walk or do some yoga to line the tone for the day. Enjoy a caffeine boost, either black coffee, green tea, or whatever you prefer. Just ensure it’s zero calories otherwise you will definitely break your fast. Within some hours, you will feel hungry. Cope up by drinking water, having a bit more caffeine, going for a walk, or getting heavy into your work. This hunger pang will pass. During lunchtime try and keep it clean. Choose a nutritious, lower-calorie diet. Drink more water, you’ll be feeling more active.

To Snack or to not Snack

Just because you can eat right away, doesn’t mean you must. You’ll snack away your resolution of weight loss. Try and skip it. Make an awfully light snack if you need to. Low carb snacks with a moderate amount of protein and fat will make a healthy munchy.

During time for dinner

It is the best practice to have dinner at 7 pm and to be done eating by 8 pm. It conveys your body to fast for 16 hours. Opt for a healthy dinner. No single food provides all the calories and nutrients for the body to stay healthy. Maybe combine an enormous salad with lean meat. Salad with a range of fresh seasonal produce and fresh herbs. Never eat twice daily. If you wish for a burger, make it yourself. Fasting begins after 8 pm, no more food after dinner, no matter what! Drink the rest of your water goals, and get some rest.

While it is the general opinion that having 5-6 meals during a day may be a lot, your body actually finds it easier to consume the calories in 5-6 small meals as compared to three huge meals. Hence it’s always advisable to take snacks as mini-meals in between the larger meals of the day. Include the following items as snacks:

  • Vegetable/ fruit salads
  • Fresh fruit smoothies or whey protein shakes
  • Multigrain flour khakras
  • Milk
  • Vegetable poha
  • Home-cooked multigrain cookies

Weight loss and gain, revolve around calorie consumption and expenditure. You melt off extra fat deposits in your body once you consume fewer calories than you expend. Conversely, you gain weight once you consume more calories than you expend. To drop those excess kilos, all you need to try to do is eat within your calorie budget and burn the specified number of calories. Experts suggest that a mixture of both works best. Studies show that it is 20% exercise and 80% diet that affects weight control. Get your customized daily requirement of calorie consumption and burn according to your lifestyle from the dietician at your fitness center or gym.

How to expand your fitness business

For any successful businesses, it’s important to reach new customers and seek opportunities to be as inclusive as possible. Specifically in the fitness business, maintaining the current customer base is as important as enrolling the new customers. But for the exponential growth, you have to be on the constant lookout for the potential customers. This post will guide you and suggest strategies to do just that—to broaden your services, connect with untapped groups of customers, and bring on board those with various needs by providing them the better experience.

You must be all ears by now for these innovative ideas to help grow your business and make your fitness club more of a brand than just a facility.

Try new demographics to find potential customers

You must have been reaching out to a lot of people in a hope that they could be your next customer. Along with quantity, quality matters too. You should explore more around your neighborhood and look for opportunities to attract an increasingly diverse clientele. This means adapting your outreach messaging and expanding service offering to accommodate for those outside of your main demographic.

In short, broaden your horizons so that you can leverage your business. It’s a win for both you and your community.

  1. Connect with older adults

To start with, you may consider reaching out to seniors. They may form an entirely different group than your existing clients and have different requirement set when it comes to fitness. This will surely expand your customer base. Custom designed strategies like the following can help you establish a more welcoming class environment for older demographics:

  • Introduce discounts for those 65 and up. Most of them are on a fixed income and will be happy to save on their membership, classes, or other fees.
  • Design modified programs keeping in mind the older clients so that it is easy for them to take part in class activities; this may include shorter or low-intensity classes.
  • Walking is the most popular and easily achievable physical activity. Establish a walking group combining people of same age.
  • To promote your senior-friendly classes, you may host a pop-up event at a local senior center. They will be more than happy to have some diversity in workout options.
  • Sessions for seniors should concentrate on mobility training like balance and flexibility. Working on all of these is important because it helps you age well. Although it maybe uneasy for them to do much physical activity, but regular exercise will bring them relief.
  1. Consider the needs of families

Being a parent, it is awfully difficult to balance work and personal time along with the needs of a child. Parents crave for someone to understand this and come up with solutions focusing on their needs. Creating and offering classes that take their needs into consideration, can help your business target parents and soon-to-be parents:

  • Present pre- and postnatal classes. Clients who are pregnant or have recently given birth are particularly in need of exercise. Most of them do not find suitable programs around them. Including such classes in your fitness club is a great way to support them.
  • Schedule a “Parent and Me” class every once in a while for customers to connect with their children during classes. Parents will feel as being treated specially and will be your loyal customers from henceforth.
  • Obvious but effective solution for parents is an express class. Parents are always on a tight schedule. They will benefit a lot out of these shorter but action packed classes. They’ll be thankful for abbreviated versions of classes that allow them to pull off their goals.
  • Provide on-site childcare. This is another way to provide peace of mind to parents who’d like to join a class but need to make sure their little one is taken care of. Establish an in-house system or collaborate with a nearby play school. You will be surprised by the turnout.
  1. Develop schemes just for students

If you have a college, university, or other institution of higher learning in your vicinity, you may need to come up with a few strategies to target students. This faction may be working with limited financial resources but they are highly interested in fitness activities. So it’s beneficial to provide specially curated offerings for students. Few of the suggestions are listed below:

  • Again a simple way is to provide student discounts. Offer students a reduced rate on memberships and/or classes against their school IDs.
  • Offer a higher discount on group joining. Students in this age love to hang out with their friends and mostly want to do activities they can participate in collectively.
  • Partner with local schools or educational institutes. You may offer internships or work/trade options for students. Passively this will promote your classes and business on-campus and with parents of the students.
  • Create classes keeping in mind the interests of the students. Young people between 18 to 25 years are most interested in fitness activities like kickboxing, CrossFit, and swimming. Listing these classes and programs in your gym is a great way to strike up a relationship with young adults and students.
  1. Help beginners get started

There are a few things you can adjust in your fitness club to help beginners feel comfortable and confident in starting their journey:

  • Start by something simple as a walking group. Walking is a low-impact exercise, it’s a great way to start moving, especially in the beginning.
  • Information is the key. Educate beginners on all the facilities your business offers. Sometimes, all it takes is a little information to help clients feel better about trying a new class.
  1. Empower individuals who are differently-abled

A few considerate accommodations for those with limitations will go a long way in making your business a success:

  • Make your space wheelchair friendly, including wide doors, ramps, and elevators at your entrances and throughout your facility.
  • Invest in assistive equipment, like straps, adjustable chairs or various weights to ensure that those with physical limitations can comfortably participate.
  • Go an extra mile and get certified in corrective movement. There are separate organizations that specialize in fitness for differently-abled. You may approach them for tips.
  • Recruit an extra instructor designated specifically to assist those with limitations through modified exercises or to help perfect their form.
  • Make an accommodating exercise program for individuals being treated, recovering, or living with chronic ailments.

By reaching out to different groups of potential customers will help you reach a wider audience, be more diverse and inclusive in your brand image, and grow your business.

Walk, Gym or Swim; But keep yourself active for a healthy life

The best thing you can do for your health is to exercise daily. Short term effects of exercising are visible quickly through controlled appetite, boosted mood, and improved sleep. This wonderful habit rewards with multi-fold benefits in long run too, it reduces the risk of heart disease, stroke, diabetes, dementia, depression, and even many types of cancers. Even moderately intense exercises like brisk walking, stretching session etc, will do the trick. Although everyone in general is well aware of these points, still we find people shying away or lazying out from following this regime.

But studies have shown that people who join a group or specifically a Gym, have more success rate in making exercise an integral part of their daily routine. Community in gym workouts is the top motivator for consumers to go to gyms. The data are not clear whether the social motivator for going to gyms is the obligation to a trainer or class or whether the social interactions consumers have with fellow members is the catalyst or whether it’s just having other people around.

But a social experience at gyms is by far the highest motivating factor for joining and going. Having a professional setup in a gym is also rated highly.

Ever noticed how your body feels when you’re under stress? Your muscles may be tense, especially in your face, neck, and shoulders, leaving you with back or neck pain, or painful headaches.

Few of the well-known advantages of regular exercise are listed as follows:

  • Weight loss and weight control
  • Reduce risk of cardiovascular disease, type 2 diabetes, metabolic syndrome and some cancers
  • Strengthen bones and muscles
  • Improve mental health and mood
  • Improve your ability to do daily activities and prevent falls
  • Increase your chances of living longer

We’re all taught from an early age that any healthy lifestyle should include regular exercise. More specifically, the NHS (National Health Service, UK) recommends moderately intense physical activity for 150 minutes of a week for an average adult. If broken down, it only comes down to around 22 minutes per day. Not too much to ask, right? However, bear in mind that consistency is key. Doing 150 minutes of exercise one day and nothing for the remaining week isn’t the best for your health – but it’s better than doing nothing at all. A conscious effort should be made to reduce time spent sitting or lying down. Modern facilities and work culture has lead us to a more sedentary lifestyle. Break up long periods of not moving with some activity. Let the blood circulate through your body.

Another side effect of modern day lifestyle is a lot of stress. Ever noticed how your body feels when you’re under stress? Your muscles may be tense, especially in your face, neck, and shoulders, leaving you with back or neck pain, or painful headaches. You may feel tightness in your chest, a pounding pulse, or muscle cramps. Best way to give your body and mind a healthy break is to go for some exercise.

Effects of exercising: Short and Long Term

When we exercise, the body goes through many changes. Most often, immediately after physical activity you may feel like you’re fatigued, and even sometimes nauseous. There is no need to worry as these are healthy signs that we’re working hard. You may not feel the effect of exercising straight away, but by being consistent, you’ll benefit from all of the great things our body does while being physically active.

  1. Make You Feel Energised

It might sound contradictory, but by exercising, you’ll find that you have more energy on a daily basis. Of course, you should expect to feel pretty tired after physical activity, but that’s only short term. The reason behind feeling full of energy is that by exercising you’re increasing the blood flow around your body. In short, your blood will absorb more oxygen resulting in you feeling more energetic. Ten minute walk on a treadmill or attending an aerobics rejuvenates you thoroughly.

Physical activity helps keep our hearts healthy and improves its strength in the long run. It is highly recommend getting a heart check-up, especially if you don’t exercise, smoke regularly and are overweight.

  1. Fight depression and anxiety

When you exercise, the brain releases endorphins which contribute towards a positive feeling of mental wellbeing. Exercise is a great excuse to take a break from usual hum-drum of life. The time spent doing physical activity can give you some clear-thinking time away from anxious or depressive feelings. Self-image can also play a part in anxious thoughts and exercise is a fantastic way to boost body-confidence. You get to meet new and different people at gym or fitness clubs. Social interactions brighten the mood.

  1. Improve overall quality of life

It is even advised by doctors to maintain an active lifestyle. Regular physical exercise can help towards reducing the likelihood of developing major illnesses such as cancer, heart disease and type 2 diabetes. A cardio session or simple yoga done regularly keeps your cholesterol in check and promotes proper circulation of blood in all body parts. You tend to intake more water. This in turn flushes out toxins in form of urine. So it’s a win-win in all scenarios.

  1. Weight loss or weight control

Alongside smoking, obesity is one of the biggest causes of cancer. Many types of cancer could be avoided if people maintain a healthy weight. Vigorous physical activity like circuit training or a few minutes spent on cross-trainer will help you to lose excess body fat and stay in shape. Couple this with a healthy diet or get customized diet plan from the dietician at your gym.

  1. Better sleep

Although scientists have not been able to pin point why exactly this happens but daily exercisers sleep better. Once you have had a good night sleep you feel fresh and full of energy the next day. More or less you can say that exercising in form of aerobics or swimming rejuvenates your brains and you get to enjoy deep sleep.

Some Easy Ways to Get Started With Exercising

  1. Start with an activity or exercise that you enjoy doing the most. It may be as simple as walking, cycling, outdoor sports or swimming. Again stick with it and make it a habit.
  1. For those who need a little more push, join a gym, fitness group or a club. Having someone to share the journey with you and guide you, may help you to continue. They create a very positive experience.
  1. Set yourself realistic targets. It is not a sprint but a marathon. Don’t expect extreme results and drastic changes. This way you are just setting yourself for failure. Also it is dangerous if you push your body trying to reach them. Scales may take time to show results but your body will be much healthier on the inside.
  1. Substitute bits and pieces of your routine with exercise. Walk while talking on the phone, cycle to work, taking a stroll after lunch break; it all helps. If your place has a gym you can train at – even better!
  1. If you’re really struggling and spend most of your day chained to your office desk,  there are desk exercises that you can utilise.