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How to expand your fitness business

For any successful businesses, it’s important to reach new customers and seek opportunities to be as inclusive as possible. Specifically in the fitness business, maintaining the current customer base is as important as enrolling the new customers. But for the exponential growth, you have to be on the constant lookout for the potential customers. This post will guide you and suggest strategies to do just that—to broaden your services, connect with untapped groups of customers, and bring on board those with various needs by providing them the better experience.

You must be all ears by now for these innovative ideas to help grow your business and make your fitness club more of a brand than just a facility.

Try new demographics to find potential customers

You must have been reaching out to a lot of people in a hope that they could be your next customer. Along with quantity, quality matters too. You should explore more around your neighborhood and look for opportunities to attract an increasingly diverse clientele. This means adapting your outreach messaging and expanding service offering to accommodate for those outside of your main demographic.

In short, broaden your horizons so that you can leverage your business. It’s a win for both you and your community.

  1. Connect with older adults

To start with, you may consider reaching out to seniors. They may form an entirely different group than your existing clients and have different requirement set when it comes to fitness. This will surely expand your customer base. Custom designed strategies like the following can help you establish a more welcoming class environment for older demographics:

  • Introduce discounts for those 65 and up. Most of them are on a fixed income and will be happy to save on their membership, classes, or other fees.
  • Design modified programs keeping in mind the older clients so that it is easy for them to take part in class activities; this may include shorter or low-intensity classes.
  • Walking is the most popular and easily achievable physical activity. Establish a walking group combining people of same age.
  • To promote your senior-friendly classes, you may host a pop-up event at a local senior center. They will be more than happy to have some diversity in workout options.
  • Sessions for seniors should concentrate on mobility training like balance and flexibility. Working on all of these is important because it helps you age well. Although it maybe uneasy for them to do much physical activity, but regular exercise will bring them relief.
  1. Consider the needs of families

Being a parent, it is awfully difficult to balance work and personal time along with the needs of a child. Parents crave for someone to understand this and come up with solutions focusing on their needs. Creating and offering classes that take their needs into consideration, can help your business target parents and soon-to-be parents:

  • Present pre- and postnatal classes. Clients who are pregnant or have recently given birth are particularly in need of exercise. Most of them do not find suitable programs around them. Including such classes in your fitness club is a great way to support them.
  • Schedule a “Parent and Me” class every once in a while for customers to connect with their children during classes. Parents will feel as being treated specially and will be your loyal customers from henceforth.
  • Obvious but effective solution for parents is an express class. Parents are always on a tight schedule. They will benefit a lot out of these shorter but action packed classes. They’ll be thankful for abbreviated versions of classes that allow them to pull off their goals.
  • Provide on-site childcare. This is another way to provide peace of mind to parents who’d like to join a class but need to make sure their little one is taken care of. Establish an in-house system or collaborate with a nearby play school. You will be surprised by the turnout.
  1. Develop schemes just for students

If you have a college, university, or other institution of higher learning in your vicinity, you may need to come up with a few strategies to target students. This faction may be working with limited financial resources but they are highly interested in fitness activities. So it’s beneficial to provide specially curated offerings for students. Few of the suggestions are listed below:

  • Again a simple way is to provide student discounts. Offer students a reduced rate on memberships and/or classes against their school IDs.
  • Offer a higher discount on group joining. Students in this age love to hang out with their friends and mostly want to do activities they can participate in collectively.
  • Partner with local schools or educational institutes. You may offer internships or work/trade options for students. Passively this will promote your classes and business on-campus and with parents of the students.
  • Create classes keeping in mind the interests of the students. Young people between 18 to 25 years are most interested in fitness activities like kickboxing, CrossFit, and swimming. Listing these classes and programs in your gym is a great way to strike up a relationship with young adults and students.
  1. Help beginners get started

There are a few things you can adjust in your fitness club to help beginners feel comfortable and confident in starting their journey:

  • Start by something simple as a walking group. Walking is a low-impact exercise, it’s a great way to start moving, especially in the beginning.
  • Information is the key. Educate beginners on all the facilities your business offers. Sometimes, all it takes is a little information to help clients feel better about trying a new class.
  1. Empower individuals who are differently-abled

A few considerate accommodations for those with limitations will go a long way in making your business a success:

  • Make your space wheelchair friendly, including wide doors, ramps, and elevators at your entrances and throughout your facility.
  • Invest in assistive equipment, like straps, adjustable chairs or various weights to ensure that those with physical limitations can comfortably participate.
  • Go an extra mile and get certified in corrective movement. There are separate organizations that specialize in fitness for differently-abled. You may approach them for tips.
  • Recruit an extra instructor designated specifically to assist those with limitations through modified exercises or to help perfect their form.
  • Make an accommodating exercise program for individuals being treated, recovering, or living with chronic ailments.

By reaching out to different groups of potential customers will help you reach a wider audience, be more diverse and inclusive in your brand image, and grow your business.

Walk, Gym or Swim; But keep yourself active for a healthy life

The best thing you can do for your health is to exercise daily. Short term effects of exercising are visible quickly through controlled appetite, boosted mood, and improved sleep. This wonderful habit rewards with multi-fold benefits in long run too, it reduces the risk of heart disease, stroke, diabetes, dementia, depression, and even many types of cancers. Even moderately intense exercises like brisk walking, stretching session etc, will do the trick. Although everyone in general is well aware of these points, still we find people shying away or lazying out from following this regime.

But studies have shown that people who join a group or specifically a Gym, have more success rate in making exercise an integral part of their daily routine. Community in gym workouts is the top motivator for consumers to go to gyms. The data are not clear whether the social motivator for going to gyms is the obligation to a trainer or class or whether the social interactions consumers have with fellow members is the catalyst or whether it’s just having other people around.

But a social experience at gyms is by far the highest motivating factor for joining and going. Having a professional setup in a gym is also rated highly.

Ever noticed how your body feels when you’re under stress? Your muscles may be tense, especially in your face, neck, and shoulders, leaving you with back or neck pain, or painful headaches.

Few of the well-known advantages of regular exercise are listed as follows:

  • Weight loss and weight control
  • Reduce risk of cardiovascular disease, type 2 diabetes, metabolic syndrome and some cancers
  • Strengthen bones and muscles
  • Improve mental health and mood
  • Improve your ability to do daily activities and prevent falls
  • Increase your chances of living longer

We’re all taught from an early age that any healthy lifestyle should include regular exercise. More specifically, the NHS (National Health Service, UK) recommends moderately intense physical activity for 150 minutes of a week for an average adult. If broken down, it only comes down to around 22 minutes per day. Not too much to ask, right? However, bear in mind that consistency is key. Doing 150 minutes of exercise one day and nothing for the remaining week isn’t the best for your health – but it’s better than doing nothing at all. A conscious effort should be made to reduce time spent sitting or lying down. Modern facilities and work culture has lead us to a more sedentary lifestyle. Break up long periods of not moving with some activity. Let the blood circulate through your body.

Another side effect of modern day lifestyle is a lot of stress. Ever noticed how your body feels when you’re under stress? Your muscles may be tense, especially in your face, neck, and shoulders, leaving you with back or neck pain, or painful headaches. You may feel tightness in your chest, a pounding pulse, or muscle cramps. Best way to give your body and mind a healthy break is to go for some exercise.

Effects of exercising: Short and Long Term

When we exercise, the body goes through many changes. Most often, immediately after physical activity you may feel like you’re fatigued, and even sometimes nauseous. There is no need to worry as these are healthy signs that we’re working hard. You may not feel the effect of exercising straight away, but by being consistent, you’ll benefit from all of the great things our body does while being physically active.

  1. Make You Feel Energised

It might sound contradictory, but by exercising, you’ll find that you have more energy on a daily basis. Of course, you should expect to feel pretty tired after physical activity, but that’s only short term. The reason behind feeling full of energy is that by exercising you’re increasing the blood flow around your body. In short, your blood will absorb more oxygen resulting in you feeling more energetic. Ten minute walk on a treadmill or attending an aerobics rejuvenates you thoroughly.

Physical activity helps keep our hearts healthy and improves its strength in the long run. It is highly recommend getting a heart check-up, especially if you don’t exercise, smoke regularly and are overweight.

  1. Fight depression and anxiety

When you exercise, the brain releases endorphins which contribute towards a positive feeling of mental wellbeing. Exercise is a great excuse to take a break from usual hum-drum of life. The time spent doing physical activity can give you some clear-thinking time away from anxious or depressive feelings. Self-image can also play a part in anxious thoughts and exercise is a fantastic way to boost body-confidence. You get to meet new and different people at gym or fitness clubs. Social interactions brighten the mood.

  1. Improve overall quality of life

It is even advised by doctors to maintain an active lifestyle. Regular physical exercise can help towards reducing the likelihood of developing major illnesses such as cancer, heart disease and type 2 diabetes. A cardio session or simple yoga done regularly keeps your cholesterol in check and promotes proper circulation of blood in all body parts. You tend to intake more water. This in turn flushes out toxins in form of urine. So it’s a win-win in all scenarios.

  1. Weight loss or weight control

Alongside smoking, obesity is one of the biggest causes of cancer. Many types of cancer could be avoided if people maintain a healthy weight. Vigorous physical activity like circuit training or a few minutes spent on cross-trainer will help you to lose excess body fat and stay in shape. Couple this with a healthy diet or get customized diet plan from the dietician at your gym.

  1. Better sleep

Although scientists have not been able to pin point why exactly this happens but daily exercisers sleep better. Once you have had a good night sleep you feel fresh and full of energy the next day. More or less you can say that exercising in form of aerobics or swimming rejuvenates your brains and you get to enjoy deep sleep.

Some Easy Ways to Get Started With Exercising

  1. Start with an activity or exercise that you enjoy doing the most. It may be as simple as walking, cycling, outdoor sports or swimming. Again stick with it and make it a habit.
  1. For those who need a little more push, join a gym, fitness group or a club. Having someone to share the journey with you and guide you, may help you to continue. They create a very positive experience.
  1. Set yourself realistic targets. It is not a sprint but a marathon. Don’t expect extreme results and drastic changes. This way you are just setting yourself for failure. Also it is dangerous if you push your body trying to reach them. Scales may take time to show results but your body will be much healthier on the inside.
  1. Substitute bits and pieces of your routine with exercise. Walk while talking on the phone, cycle to work, taking a stroll after lunch break; it all helps. If your place has a gym you can train at – even better!
  1. If you’re really struggling and spend most of your day chained to your office desk,  there are desk exercises that you can utilise.