Google has confirmed that a whopping 97% of consumers use the web to search for local businesses. Yes, you read it right. That means almost all of the customers like to check out the web to find nearby vendors. Now, if the vast majority of your potential customers are online, you should be, too. No matter what size your business is or what industry it belongs to, having a digital presence is crucial.
Having said that, it is not just about making any web page and putting it up there. Your site is your storefront. Tend to it on regular basis and weed out all the hiccups that may drag you down.
4 reasons your online presence matters:
- It is either you visible to the customers or your competitors
The market has literally shifted online. Your current and potential customers and even your competitors are online. If you still want to have a successful business, there is no turning back to digital presence. Deploy all digital marketing tools too to gain an edge over your competitors.
- It is your first impression of your business.
Now since you are online, your potential customers or clients will definitely check you out online, even look for reviews, before making the purchase. Put your best foot forward and turn this to your advantage by having a tastefully designed digital storefront.
- Your customers are self-educators.
The customers are no longer just relying on the information you put forward or convey through the sales reps. They seek to educate themselves on your products or services through the internet. By not using online content and digital marketing to outreach prospective clients, you fall short to furnish the self-educated consumer with the knowledge essential to go for you.
- It is a powerful customer service tool.
It is not only the priority of the sales team to managing your online presence, but it is also an obligation of customer service. Again, consumers use social media or digital portals to connect with brands in case they have a question, concern, or problem with a product or service. This is where the customer service team comes into play. A swift, worthwhile response to their online inquiry builds the brand image. By neglecting this area, you will be missing out on a chance to provide quality customer service.
So when you choose to execute a digital brand development plan, pay attention to the following points:
- Web hosting
Don’t let cheap hosting slow down your business. Search and choose the best-managed hosting solution that would fulfill your needs. Select the one supported by world-class experts. Your digital business is your storefront and hosting is equivalent to the physical location of the store.
- Website security
It is again linked to how you host the website. It is best to secure your site with SSL certificates; it is easy and includes all the plans. You can add SSL certificates with a single click in your user portal on WordPress Engine.
- Faster loading
Global content delivery network (CDN), routes local requests to the nearest servers and quickens the loading speed. Studies have shown that a customer waits for just 10 seconds on an average for the content to load, before moving on.
- SEO and digital marketing
Better SEO and stark digital marketing get you more visitors. Keep your website updated to serve the customers faster and boost visitor retention and conversions.
- Regular backup
Needless to say, opt for a service that provides daily automatic backups. The best service provider will have your data encrypted in transit and at rest, stored in redundant, off-site data centers to give you peace of mind in case you run into any site issues.
If you are thinking about getting a website for your business, this article Things to Consider Before Hiring a Website Development Company will help you get started.
Times have shown that businesses that adapt to change at the right time, write a success story. So as per the need of the hour, use the Internet to influence, engage, generate leads, and present a call to action.