Are you trying to hunt out effective ideas for growing your business because 2020 has been a year that has forced numerous fitness clubs to shift to a defensive business strategy or a proactive one that saw them divest into areas which they never previously considered to maintain income during the COVID-19 pandemic?
Implementing unique and creative fitness marketing ideas will facilitate your growth in gym revenue, boost profitability, and attract more members to the gym or fitness club. From reducing expenses like downsizing on staff and cutting down on advertising, to taking their fitness classes online and selling “online memberships” to accommodate restrictions imposed by governments, the incredible strain of the virus has forced gym businesses around the world to create difficult decisions to even sustain rather than aiming for profitability.
While big fundamental shifts like those outlined above could even be necessary to urge your club to manage within the green, there are still a variety of smaller tweaks you could make to the configuration of your gym management software which is in a position to even have a positive influence on your club’s bottom line. The aim of this text is to stipulate a spread of these to fabricate your business with some additional tools to carry on your club’s functioning with low costs.
Using gym management software you minimize workload additionally as you increase clients.
Our step by step fitness marketing ideas will help get more members in your gym. Gym and fitness management software has proven to enhance revenue by 33% and even increase customer retention by 25%. It saves almost two hours each day within the admin time. Handling a bunch of processes might be tough for you at the same time, and more time-consuming. Using the software you’ll be able to save time and also like money and increase the customer satisfaction level. Build your brand, attract new customers & keep existing ones loyal.
Here are a few features of Gym Management Software that can lead your business towards success.
24X7 Gym Access Control
Integrating the 24X7 Gym access control ups the user experience and aids in gym member retention. Boost your gym’s revenue without adding more staff and overhead costs. It’s a secure and automatic solution that blends the tracking system and thus the door access hardware.
Manage your gym even once you are not available within the gym and save time and energy with this gym management software cost-effectively. Be a tough competitor and provide a more satisfying user experience.
Mostly gym management software follows the concept of integrated billing. With which, the management becomes very seamless, and it doesn’t allow you to stress about any administrative stuff.
This system can automatically manage inventory variations. Moreover, it’s often combined with several accounting systems to abolish the double-entry of knowledge.
The cloud-driven approach can easily support the bills and services on a recurring basis with additional operations. Even it offers discounts, refunds, one-off transactions, renewals, and free trials. This billing system can handle the income more effectively as contrasted to non-automated counterparts. Also, the full process reduces the number of errors, gathering costs and quotes, and then forming invoices.
Study the performance of your fitness center with hassle-free analytic service and reporting that the gym management system offers. You’ll be able to check every single detail of the payments done by the purchasers (payment date, membership, and thus the payment gateway). It assists in tracking the commissionable sales of your staff.
In the reporting area of payments, expenses, payment dues, customer attendance, and memberships, etc. you’ll be able to send notifications to the members if they need pending payments and details about their recurring payments.
Point of Sale (POS)
Sell your gym products in bulk with gym management’s POS system. Maintain the import and export of information and enable or disable the features per your customer’s requirements.
Track your inventory, staff members, and sales with the customizable gym management software. The POS allows you to integrate the payment processing to sign a relief from the burden of handling the manager and accounts.
Focus on retention
Lastly, to some extent that has been revisited numerous times in our previous posts, but a retention focus should be at the forefront of your mind when running your club – especially after you are looking to cut back your costs. In general, it’s considered that acquiring a greenhorn customer costs 8 times over what it does to retain an existing one.