How Investing in Gym Management Software can Increase your Revenue

Are you trying to hunt out effective ideas for growing your business because 2020 has been a year that has forced numerous fitness clubs to shift to a defensive business strategy or a proactive one that saw them divest into areas which they never previously considered to maintain income during the COVID-19 pandemic?

Implementing unique and creative fitness marketing ideas will facilitate your growth in gym revenue, boost profitability, and attract more members to the gym or fitness club. From reducing expenses like downsizing on staff and cutting down on advertising, to taking their fitness classes online and selling “online memberships” to accommodate restrictions imposed by governments, the incredible strain of the virus has forced gym businesses around the world to create difficult decisions to even sustain rather than aiming for profitability.

While big fundamental shifts like those outlined above could even be necessary to urge your club to manage within the green, there are still a variety of smaller tweaks you could make to the configuration of your gym management software which is in a position to even have a positive influence on your club’s bottom line. The aim of this text is to stipulate a spread of these to fabricate your business with some additional tools to carry on your club’s functioning with low costs.

Using gym management software you minimize workload additionally as you increase clients.

Our step by step fitness marketing ideas will help get more members in your gym. Gym and fitness management software has proven to enhance revenue by 33% and even increase customer retention by 25%. It saves almost two hours each day within the admin time. Handling a bunch of processes might be tough for you at the same time, and more time-consuming. Using the software you’ll be able to save time and also like money and increase the customer satisfaction level. Build your brand, attract new customers & keep existing ones loyal.

Here are a few features of Gym Management Software that can lead your business towards success.

24X7 Gym Access Control

Integrating the 24X7 Gym access control ups the user experience and aids in gym member retention. Boost your gym’s revenue without adding more staff and overhead costs. It’s a secure and automatic solution that blends the tracking system and thus the door access hardware.

Manage your gym even once you are not available within the gym and save time and energy with this gym management software cost-effectively. Be a tough competitor and provide a more satisfying user experience.

Integrated Billing

Mostly gym management software follows the concept of integrated billing. With which, the management becomes very seamless, and it doesn’t allow you to stress about any administrative stuff.

This system can automatically manage inventory variations. Moreover, it’s often combined with several accounting systems to abolish the double-entry of knowledge.

The cloud-driven approach can easily support the bills and services on a recurring basis with additional operations. Even it offers discounts, refunds, one-off transactions, renewals, and free trials. This billing system can handle the income more effectively as contrasted to non-automated counterparts. Also, the full process reduces the number of errors, gathering costs and quotes, and then forming invoices.

Reporting

Study the performance of your fitness center with hassle-free analytic service and reporting that the gym management system offers. You’ll be able to check every single detail of the payments done by the purchasers (payment date, membership, and thus the payment gateway). It assists in tracking the commissionable sales of your staff.

In the reporting area of payments, expenses, payment dues, customer attendance, and memberships, etc. you’ll be able to send notifications to the members if they need pending payments and details about their recurring payments.

Point of Sale (POS)

Sell your gym products in bulk with gym management’s POS system. Maintain the import and export of information and enable or disable the features per your customer’s requirements.

Track your inventory, staff members, and sales with the customizable gym management software. The POS allows you to integrate the payment processing to sign a relief from the burden of handling the manager and accounts.

Focus on retention

Lastly, to some extent that has been revisited numerous times in our previous posts, but a retention focus should be at the forefront of your mind when running your club – especially after you are looking to cut back your costs. In general, it’s considered that acquiring a greenhorn customer costs 8 times over what it does to retain an existing one.

Things to consider before hiring a Website Development Company

Once you decide to get a website for your business, then comes the daunting task of selecting the right web development company. You are spoilt for choices as there are many companies with a variety of offers in the market. There are a few things you can do to ensure that you are picking the right one. Basically, when starting the search you should be looking for what platforms they work on and the areas that they have experience in. It is best to request to see their previous work so that you can get a feel for their style and if it will work for you. Let’s discuss these points in detail now.

Platforms

It is best to hire a company with technically sound developers. Always make it clear with your preferred choice of platform(s). If you are looking for someone to work on the iOS platform, then you should verify that they have hands-on experience on that platform. Think it through if your requirement is for a singular platform or you need to run it on multiple platforms, such as Android and Windows. Having an expert who can create your desired software and have it working over numerous platforms is a great benefit to you and can save you money over time.

Responsive Design

It is necessary to have a responsive website. Every capable web development company if true to its salt will offer to make you one. You should not settle for less. Gone are the days when people turned to desktops for browsing. Most of the online shopping and viewing is being done on mobile phones, tablets, and other devices. It becomes critical that all of your sites have been looked at by the experts in application development and thoroughly tested. A responsive website means more conversion rates and better business.

Experience and Projects

Every web development company will have some level of experience. What you need to concern yourself with is the relevant experience. Ask them the following questions to get an idea about how they would be handling your project and what type of work to expect: 

  •  Experience of their employees
  •  Platforms worked on
  •  Previous projects

Also, ask them to give a walkthrough for some of the previous projects that they have worked on. This will help both parties to better understand each other’s point of view.

Customer Support

You will be in constant need to be in contact with the company during and sometimes after the project too. Inquire about the SPOC and type of customer support the company offers. More responsive and friendly support creates a positive customer experience. Get the list of after-sales services offered.

Final Thoughts

Once you finalize the company you want to hire for your website or software creation, be open to their suggestions too. Cash upon their experience and utilize the expertise they have gained through being in the market. They can guide you with best-regarding market trends. Gain an edge over your competitors and boost your business by using the additional related services being provided like digital marketing.

Beginners Guide to Build a Secure Mobile App

App security isn’t just an additional feature or a benefit – it is a core need. You may lose millions of dollars, trade secrets, intellectual property and foremost the trust of the customers. One breach will dismantle the years of trust. Even the most loyal customers with not give it a second thought before cutting the ties. That is why being proactive against this threat is pivotal from the moment you start writing the first line of code.

Every time you install an app, you end up sharing a lot of data even before you start using it. If you think about it, all types of details like your biometric data, important dates, bank details, interests, dislikes, and what not is floating about in the ether, through multiple apps. Hackers, industrial spies, and data thieves are on the continuous probe to exploit all the forms of sensitive data.

Given their pervasive nature in modern times, cyber threats are also becoming more advanced with technology. Other than personal information of the individuals, attackers are constantly on the prowl for applications exchange within big enterprises. That’s where all the sensitive information is available in bulk.

Suffice to say, with money and reputation at stake, mobile app developers need to be proactive while designing. They need to rise above the bare minimum and think ahead to build enduring security into their apps:

1. Start by penning down a Secure Code

Any hardened attacker will first probe the code for bugs and vulnerabilities to break into an application. All they need is to get their hands on a public copy of your app. From there, they will make an effort to reverse engineer your code and modify it according to their malicious intentions. Studies show that poor coding at the beginner level affects nearly 11.6 million mobile devices at any given time.

Keep the foot on the security pedal of your code while developing and make sweeps to harden your code. Your all purpose and intention should be to make it tough to breakthrough. To counterfeit reverse engineering, complicate and minify your code. Invest a lot of time in testing. Bugs are bound to show up. Fix bugs as and when they are exposed. The modular design of coding is beneficial. It will be easy to update and patch. Make a conscious effort to keep your code agile so it can be updated at the user end post a breach. Do not skimp on code hardening and code signing.

2. Persistent Data Encryption

Take all the help from the most significant mitigating factors in a data breach: encryption and automation. Every single unit of data that is exchanged over your app must be encrypted. Encryption renders plain text unreadable and vague words. Only those who have the key will be able to put it back to make sense. Share the key with only those who you trust. Even if the encrypted data is breached, there’s nothing criminals can read and misuse.

Encryption is a very powerful tool. Even the organizations like FBI and NSA seek permission to enter iPhones and access WhatsApp messages. If they can’t break through willfully, hackers sure can’t.

3. Be Extra Cautious with Libraries

It may seem like an easy way out to use third-party libraries at the time. You need to be extremely solicitous and do not skip testing the code before using them in your app. Some libraries may be poorly coded, not timely updated, and awfully insecure for your app. It is best to use controlled internal repositories. You may block direct components download from the Internet to protect your apps from vulnerabilities in libraries.

4. Authorized APIs Only

Don’t use short cuts when dealing with APIs. It is highly recommended to deploy authorized APIs only. The loosely coded ones can inadvertently grant a hacker access to sensitive information. For example, programmers can easily reuse locally cached authorization information when making API calls. However, attackers may use this loophole to capture privileges. It is easier said than done but still only use centrally authorized APIs for maximum security.

5. High-Level and Strong Authentication

Developers may claim that authentication depends on the end users of your application, but as a developer, you can encourage your users to be more sensitive towards authentication.

You can apply validations for your apps to only accept strong alphanumeric passwords that must be renewed every 45 days or three months. Multi-factor authentication is proving to be more secure. User must input a combination of static password and dynamic OTP. In the case of excessively susceptible apps, you may deploy biometric authentication like a retina scan and fingerprints. To maintain extra caution design the app to auto-sign out after a fixed interval.

6. Incorporate Tamper-Detection Technologies

Update your apps with advanced techniques to set off an alarm as soon as an attempt is made to tamper with your code or inject malicious code. Active tamper-detection works as a first and most important defensive wall against intrusion attempts. It renders the code non-functional if modified even the slightest.

7. Use the Principle of Least Privilege

The principle of least privilege dictates that a subject should gather only those permissions it absolutely needs to function and no more. Don’t go on accessing every privilege thinking just in case. Have a definitive list of minimum permissions required for it to function. If you don’t need access to the user’s media files, don’t ask for it. Refrain from making unnecessary network connections. The list goes on and varies depending on the specifics of your app. In short, perform continuous threat modeling as you update your code.

8. Use Token for Session Handling

As convenient the mobile devices are, they are that insecure. Mobile “sessions” last much longer than on desktops. Hence session handling becomes harder for the server. Instead of device identifiers, use tokens to identify a session. You can revoke both access and refresh tokens at any time, making them more secure in case the device is lost or stolen. Other practices that could be exercised are; send tokens over an encrypted channel only and verify the signature immediately upon receiving it.

9. Use the Best Cryptography Protocols

All of your hard work in encryption will pay off only with secure key management. Never hard code your keys. Use of hard-coded credentials saves time upfront but significantly impacts security. Store keys in secure containers on server and never ever store them locally on the client. As storing credentials on the device provides a stationary target. Only use latest and most trusted APIs, such as 256-bit AES encryption with SHA-256 for hashing. Modern security threats have rendered widely accepted cryptographic protocols like MD5 and SHA1, incompetent.

10. Test Over and Over

Securing your app is a never ending process. Novel threats surface and new solutions are required. Leave no stone unturned while testing your apps for vulnerabilities. Invest in penetration testing, threat modeling, and emulators. Keep an eye on new updates, fix them promptly and issue patches when required.

Conclusion

Data breaches are becoming a common occurrence. Latest data breach reported in October 2020 that a hacker had accessed the personal information of millions of Capital One credit card customers and card applicants probably didn’t shock all that many people. Although affecting millions, sadly it is not even in top 10 data breach incidents. Reason again was poor security standards.

Lay equal emphasis on security of apps as usability and aesthetic appeal. It’s time take notice of the importance of cyber security. Hope you will follow above guidelines to keep your apps as secure as Fort Knox.

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