Small business owners stand to benefit most by having an SEO compliant website. Wield SEO to build a strong web presence and bypass your competitions. It will definitely take your business to next level and help you gain new customers consistently. SEO is significant because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.
But still, many small business owners shy away from investing in digital marketing, and specifically from SEO. While making your marketing budget or business plans, do reserve a slot for SEO activity, and how it can be improved. You should start by developing an SEO strategy. Broadly it should contain an outline of what you want to achieve and how to achieve that.
Once sowed, you will reap the benefits of SEO for a long duration. However well your business is doing, it can always do better. And if you’re not currently investing in your SEO, then here’s a hoping that the following points will drive the point home.
Build brand awareness
An SEO compliant website shows up on first page of the SERP (Search Engine Result Pages). As people keep seeing your business name there, it establishes your presence in the market. So next time they have requirement of service or product in your domain, guess who they are going to remember – you!
While the high rollers in your business vertical may be able to shell-out much more than you on the marketing front. Here again SEO can be your savior. It is very cost-effective form of digital marketing which may place you ahead on some fronts – even against the biggest competitors.
Big players with their fat budgets can spend more on pay-per-click advertising, or hire celebrities for their ads. But with a properly implemented SEO strategy, you can go mano-a-mano with the big firms in the search results in a cost-effective way.
It is now established that SEO has a very high ROI. With the right kind of traffic, the ceiling for returns is endless. And once your website is among the high-rankers, all you need to do is maintain your SEO. You are effectively saving a lot on paid marketing campaigns and ad space.
More targeted traffic
SEO utilizes the concept of pull marketing. This is far better as customers are already looking for the service. Other marketing techniques like videos, pop-up ads or cold calling are considered as disruptions by most of the viewers and have lower ROI. If your SEO is done right, then you should be attracting more relevant traffic to your site.
So it means you are present at the right time and right place. They are more likely to convert.
Faster and more convenient website
Search engines assess how fast, smooth, and user-friendly your website is and they reward positive results by ranking it higher. So, SEO is not just limited to keywords and alt tags. In order to optimize your website for search engines, you, to all intents and purposes need to improve the user experience. The more convenient your small business website is, the greater the chances that people are going to visit and buy what you’re selling.
Paid online ads bring results just as long as you keep investigating in them. Investment on SEO will have far fetched results since it will keep bringing you some new customers over a longer period of time.
You cannot expect instant rewards through SEO, but that is not the point of optimization. It aims for your small business to take one of the higher-ranking positions in SERP. Once reached the targeted rank all you have to do is maintain the position there long enough to raise brand awareness. This increases conversion rate and then you have a bigger share in the market.
Find customers in the discovery phase
Businesses go all out to find new customers. It is very challenging to catch attention of potential customers with competion at every level. The loop around this is to find customers in the discovery phase.
When people are searching on Google or other search engines, they are attempting to learn more about what they need, or what the choices do they have. This is the ideal time to present your business in front of them. This is only possible through SEO. Being on the front page of the SERP, significantly increases your chance of having the customer click on your website. That first click is all that matters for successfull business and conversion.
So even if your business is the perfect solution to the search, that is just not enough until you rank higher on Google. You need to handle all the SEO best practices with utmost care to ensure Google considers your business for the relevant search terms you want to rank for.
As you can see, the benefits of SEO for small businesses are muti-fold and have a leading edge over other marketing strategies. When you optimize your website for search engines, you are actually making it more convenient for your future clients and they will know how to reward you.