SEO – New Mantra for Successful Business

Small business owners stand to benefit most by having an SEO compliant website. Wield SEO to build a strong web presence and bypass your competitions. It will definitely take your business to next level and help you gain new customers consistently. SEO is significant because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.

But still, many small business owners shy away from investing in digital marketing, and specifically from SEO. While making your marketing budget or business plans, do reserve a slot for SEO activity, and how it can be improved. You should start by developing an SEO strategy. Broadly it should contain an outline of what you want to achieve and how to achieve that.

Once sowed, you will reap the benefits of SEO for a long duration. However well your business is doing, it can always do better. And if you’re not currently investing in your SEO, then here’s a hoping that the following points will drive the point home.

Build brand awareness
An SEO compliant website shows up on first page of the SERP (Search Engine Result Pages). As people keep seeing your business name there, it establishes your presence in the market. So next time they have requirement of service or product in your domain, guess who they are going to remember – you!

Cost-effective marketing
While the high rollers in your business vertical may be able to shell-out much more than you on the marketing front. Here again SEO can be your savior. It is very cost-effective form of digital marketing which may place you ahead on some fronts – even against the biggest competitors.

Big players with their fat budgets can spend more on pay-per-click advertising, or hire celebrities for their ads. But with a properly implemented SEO strategy, you can go mano-a-mano with the big firms in the search results in a cost-effective way.
It is now established that SEO has a very high ROI. With the right kind of traffic, the ceiling for returns is endless. And once your website is among the high-rankers, all you need to do is maintain your SEO. You are effectively saving a lot on paid marketing campaigns and ad space.

More targeted traffic
SEO utilizes the concept of pull marketing. This is far better as customers are already looking for the service. Other marketing techniques like videos, pop-up ads or cold calling are considered as disruptions by most of the viewers and have lower ROI. If your SEO is done right, then you should be attracting more relevant traffic to your site.

So it means you are present at the right time and right place. They are more likely to convert.

Faster and more convenient website
Search engines assess how fast, smooth, and user-friendly your website is and they reward positive results by ranking it higher. So, SEO is not just limited to keywords and alt tags. In order to optimize your website for search engines, you, to all intents and purposes need to improve the user experience. The more convenient your small business website is, the greater the chances that people are going to visit and buy what you’re selling.

Long-lasting results

Paid online ads bring results just as long as you keep investigating in them. Investment on SEO will have far fetched results since it will keep bringing you some new customers over a longer period of time.

You cannot expect instant rewards through SEO, but that is not the point of optimization. It aims for your small business to take one of the higher-ranking positions in SERP. Once reached the targeted rank all you have to do is maintain the position there long enough to raise brand awareness. This increases conversion rate and then you have a bigger share in the market.

Find customers in the discovery phase
Businesses go all out to find new customers. It is very challenging to catch attention of potential customers with competion at every level. The loop around this is to find customers in the discovery phase.

When people are searching on Google or other search engines, they are attempting to learn more about what they need, or what the choices do they have. This is the ideal time to present your business in front of them. This is only possible through SEO. Being on the front page of the SERP, significantly increases your chance of having the customer click on your website. That first click is all that matters for successfull business and conversion.

So even if your business is the perfect solution to the search, that is just not enough until you rank higher on Google. You need to handle all the SEO best practices with utmost care to ensure Google considers your business for the relevant search terms you want to rank for.

Conclusion

As you can see, the benefits of SEO for small businesses are muti-fold and have a leading edge over other marketing strategies. When you optimize your website for search engines, you are actually making it more convenient for your future clients and they will know how to reward you.

It is Google recommended to have a Mobile Responsive Design

Observe around you and look for how many people around you are busy scrolling through their smart phones. Internet searching dynamics have changed. Recently, Search Engine Watch has reported that mobile traffic now exceeds desktop traffic! Yelp has confirmed in its report that 55% of all searches are from mobile devices. Each industry may reflect varying numbers, but it is safe to say mobile is important for your business.

Whether you like it or not, everyone likes to be in good books of Google. Google recommends us and we do it. On April 21, 2015, Google started rolling out its mobile friendly algorithm update. This effectively boosts mobile search rankings for websites that are mobile friendly. It’s now more important than ever to also pay attention to the mobile speed score of your website. In addition to simply looking at design elements, Google will now also be looking at the performance of your mobile page as a ranking factor.

Mobile Websites: Responsive vs. Dynamic vs. Separate Site

So, what are these mobile websites that have caused such a paradigm shift in the industry? Mobile websites have a unique job to perform. They deliver information to a potential client, but in a slightly different manner than your standard website. The reason being, all the content has to aligned according to the screen size. To have the largest impact, it is important to understand what your options are regarding a mobile site.

Now, your website can either be responsive, dynamic serving, or a completely separate HTML website. A responsive site is one that follows the same HTML and CSS as your browser ready website but is able to render the same on all devices no matter of screen size, platform or orientation. This is achieved through media queries. A dynamic serving site uses a setup where the server responds with different HTML (and CSS) on the same URL depending on the user agent requesting the page. The last option is to make an entirely different HTML website (i.e. domain, sub-domain, of sub-folder) that is a modified version of your site that is only served to mobile and tablet users.

Perks of a Mobile Optimized Website

  1. Enhanced User Experience

We all have been there, clicking a link on our mobile shared by a friend, lands us on a page filled with a jumbled load of unorganized garbage. We abandon it immediately uninspired. The website just killed its chance of converting a visitor into a customer. Reports show that that 60% of mobile users in the past 12 months have encountered similar problem. Mobile responsive website on the other hand, serves a clear and crisp experience.

  1. Engagement and Context

As with everything that exists online, it is about time. You have a limited amount of time to capture a website visitor’s attention. This is even more so the case with mobile devices because users are accessing your website while out and about on the go. If a visitor is able to easily navigate your pages and the content is written mobile friendly, you increase the chance of converting visitors into customers.

  1. Fast Website Loading Speed

As previously mentioned, time is limited. So it is crucial for the website to load quickly. A normal website that isn’t mobile optimized will render very slowly on your mobile device or in worse case scenarios, it may not load at all. A mobile ready website will load quickly because the code is structured in a way that it is compatible with mobile devices. To prove the point, studies show mobile website users will abandon a page if they have to wait more than 6-10 seconds.

  1. Portability and Connectivity

A mobile website can be accessed anywhere, any time. Immediate user engagement mobile-specific features such as click-to-call, mapping functions have become a new favorite. Furthermore, if you’re a local business, mobile is particularly significant as more and more visitors will find your site through location-aware technology that connects users to your website when they are in immediate geographic proximity.

  1. Cost-effective

A mobile website is cheaper when it comes to building a mobile presence compared to app development. For one thing, app development requires the production of different apps for different platforms (e.g. iPhone vs. Android vs. Blackberry), and submission to an app store. This makes apps much more fragmented and expensive to produce with a longer timeline before they reach target visitors. Further more, an app requires users to download the app before it can be accessed. On the other hand, a mobile website is universal to all contemporary smart phone browsers, making a mobile website more flexible and cost efficient, with fewer barriers between you and your target users.

Conclusion

The mobile web is no longer a concept – it’s a mainstream reality that impacts any organization that aspires to target audiences online. The responsibility now falls on website owners to take advantage of the unique opportunities mobile offers for connecting with the growing number of visitors who will inevitably access their website on mobile devices.

Talking purely in business terms, these two points best describe the benefits of a mobile website:

  • A 1-second delay in page response can result in a 7% reduction in conversions.
  • If an e-commerce site is making $100,000 per day, a 1-second page delay could potentially cost you 2.5 million in lost sales every year.