Steps you can take to increase Website conversions that really work

Once you have your website ready, you anticipate a lot of customer inquiries and business proposals. But is that not happening for you? Are you looking to improve your website conversion rate, but aren’t sure where to start or what a good rate would be?

Around 2-5% is a pretty decent conversion rate. If this is not what you are getting, it’s time to kick into action and work to improve your conversion rate. You need to hustle until you reach the desired rate.

Everyone keeps their conversion rate a top-secret and do not want to share it with their rivals. Even a small increase in your conversion rate can make a big difference to your bottom line. Here are a few tips you can follow to increase the conversion rates.

Offer a Money-Back Guarantee

You can reflect complete trust in your product buy adding a money-back guarantee to your website. Nothing attracts potential customers to make a purchase more than a deal that they are sure is guaranteed. Everyone claims to deliver the best service. Show faith in yours by offering a money-back guarantee.

Add Testimonials & Reviews

People consult reviews and testimonials to determine whether or not they trust a product, service, and even a seller. They also want to know what kind of service you offer, and they want to get an idea for what kind of experience they will have with your business. Therefore, they go looking for information about what others have had to say.

Now it’s important to place the testimonials and reviews strategically, so your visitors see them at just the right time. If you are providing a link to another reviewing site, make sure that it opens in a new tab. All the right information at the right time is what drives the sale home.

Catchy Headlines & CTAs

Catchy headlines and your CTAs are two of the most important things that make a viewer stop and take notice. If your headlines and CTAs are not interesting enough, people won’t bother to even read what is written next. There won’t be any clicks on the link to take the first step.

So it is vital to do A/B testing. It is a great tool to optimize the title of an article or blog post for metrics such as click-through, social shares, and other social media and user engagement metrics. You have to make sure you don’t test more than one thing at a time and also test it with a large enough audience to get unbiased results.

It is all about that click

Lay it easy on your customers. Don’t go asking for excruciating details the first time around. The first step people need to take to commit needs to be very easy. You might have them click on a simple yes or no answer (Were Ross and Rachel on a break?) or you might have them click to make choice between few options.

If the first step is too difficult, they are going to shy away and likely go click around on social media.

Make Sure Your Website Is Fast

Nothing is a bigger turn off than a website that takes ages to load. In the race to make your website most attractive do not end up with complex features that ultimately make your website load slowly. People do not enjoy waiting and that includes waiting on your website to load.

Along with driving away the customers, a sluggish website will get you a drop-down in Google ranking.

Boosting Website Conversions

Use all these tips and tricks to boost your website conversions, so you can start getting the payoffs you want. Focusing on making your website better and streamlining the processes will ensure your audience has a smooth user experience.

Oppo A53 to be officially launched on August 25 in India

Oppo is set to launch a mid-range phone, Oppo A53 on August 25. It is the successor of Oppo A52 which was launched a mere few months earlier in April this year. Although the phone has premiered on Flipkart, its price is not revealed yet. We can only speculate its starting price from INR 12,999 for a 4/64 GB variant based on its asking price in Indonesia, which is INR2.49 million, which is about $170/€140.

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Strategies to Make Remote Working Work for you and Your Team

Working remotely has come as a challenge for many. Here’s what you can do to make the most of this remote working opportunity. Obviously, it requires us to be more productive and communicate better than before.

Use a team messaging app like Slack or Microsoft Teams

Get an official messaging app like Slack or Microsoft Teams for Live messaging with groups and individuals. Email is an amazing tool but it can be too formal– especially for quick questions and group conversations. Using a messaging app is a great way to keep a pulse on the team and share information rapidly.  Plus, you can see who’s online and working at their computer. They have loads of other handy features too.

Do a daily team huddle

This is a great habit to get into now that you can’t see everyone face to face at the office. The purpose of the huddle is to start the day on high energy and provide your team with the opportunity to see the smiling faces of those whom they will be working with all day. Everyone must turn on the video and use a headset. Make it fast-paced, punctual, and fun. We also invite team members to share the biggest wins, any stuck points and agenda of the day.

Use video

Try to have some more face to face interaction time. Instead of making the phone, consider making a video call every now and then. Using video for team meetings and one-on-ones increases trust, strengthens the social connection, and improves productivity.  When using video, be conscientious and consider what’s in the background. Always use a headset.

Take regular breaks and get outside

Sitting at a computer all day long isn’t good for your health and reduces productivity. Don’t forget to take regular breaks and step outside for some fresh air. Working off a laptop, gives you a lot of room for mobility. try different spaces to work on. A change of scenery can make a big difference. 

Have great meetings

Everyone misses the lively chit chat at the office. Although a team meeting can be a formal affair, make sure it’s lively and engaging. Have fun with it!  Try using a Zoom virtual background. At the same time, follow these best practices:

  • Have an agenda
  • Start and end on time
  • Be clear on the purpose/objectives
  • Send preparation items in advance

These small steps keep the team motivated and give a sense of belonging.

Kormo Jobs: Special Google app for entry-level job search

Google launched its jobs app, called Kormo Jobs, in India on 19-August-2020. This is done in the wake of a paradigm shift in the job industry due to ongoing pandemic. Google wants to offer a helping hand to millions looking for an entry-level role. From the business point of view, it is said that Google is in to further displace Microsoft’s LinkedIn.

Kormo Jobs was first introduced in Bangladesh in 2018 and later expanded to Indonesia the next year. Last year itself, Google sort of initiated the process in India too when it started the brand Jobs as a Spot on Google Pay app.

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